At Tenergy, Amazon listing is the most important channel to sell product all year round.

How to make our listing content stand out from all of other sellers on the market is the

biggest challenge in this task. 

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In my design process, the first step is always Research. Discover what consumer really cares? What did other brand do good or bad on their listing? What do we offer differently from others? How can I present our product as a better solution for customer?

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I research, discuss and debate with product team, together with marketing team to narrow down to 5-7 selling points that describe our product in the best way. Then it's my job to turn data into graphics. I combine imagery and infographics to display and convey our points to end user.